Have you created your own product or written an ebook? Perhaps you are a Reseller sitting on a bunch of Private Label content you haven’t got around to setting up yet? Do you sell software programs or multimedia courses? Or maybe you publish an ezine or run your own membership site. Whatever you are offering online there is one amazingly simple tactic you can employ right now which is guaranteed to skyrocket your sales …

“Virtual 3D Graphics (eCovers) Can Increase Your
Conversion Rate By A Staggering 317%!”

Many copywriting ‘experts’ claim that graphics aren’t important. This is simply not true. They say that sales copy is what sells the product. While this is certainly true – to an extent – what is the singular element that captures a visitor’s attention long enough to make them actually start reading the sales copy in the first place?

My friend, people DO judge books by their covers (just as they judge products by their packaging). It’s a fact of life.

Think about the last book you purchased. You had absolutely no way of knowing whether or not you would enjoy it until you actually read it. To read it, you had to purchase it. As you stood there looking at the book, what would you say most influenced your final decision to make the purchase? Was it the price, the content, the need? Or was it how it looked, how it felt – the anticipation of how much you were going to enjoy it? Was it the perhaps the pleasure of knowing that you could place it on your bookshelf where others might also admire your taste? (Let’s be honest now!)

The following paragraph is a short excerpt from my latest book – Understanding The Psychology of Marketing, and contains one of the most closely-guarded secrets of selling in advertising. I call it the LEADS (Let Emotion And Desire Sell) technique …

“Purchasing online is primarily an emotional decision. Very rarely do we purchase something we need – rather we tend to purchase products we want – based on how we feel at the time. Logical thought first comes into play AFTER the purchase (to rationalize the emotional decision). Strategically placed visual elements on a sales page create ambience and therefore set the stage for the sales copy to do its job more effectively. When a prospect finds your product visually appealing – their mind will automatically search for further elements to confirm and enhance the emotion they are feeling. A well-crafted salesletter will naturally assist in this, and by carefully guiding the prospect deeper and deeper into this emotional state, they will be left with very little choice other than to purchase your product.”

Read the above paragraph again.

By understanding and USING this concept you will be tapping into one of the most powerful sales tools at your command. This single ‘secret’ alone is responsible for billions of dollars in online sales!

I don’t know if you are already aware of this, but I have been in the advertising industry for over 25 years and have been creating websites and sales-oriented, promotional graphics online since 1994 (No, that’s not a typo!). Most of my work has been contracted through various advertising companies and publishing houses on both national and international levels. In my role as the “behind the scenes guy”, I have created unique concept design and original artwork for companies such as Reuters, Disney, IKEA and Telia plus consultancy work for several government departments and security agencies.

I’m not trying to “blow my own trumpet” here, I mention it to show you that when it comes to graphic design, I know what I’m talking about (you don’t last over quarter of a century in this business at $250 an hour otherwise!).

Now, not everyone needs high-end graphics at that price (especially for online work), but everyone DOES need high quality graphics. There’s just no getting ’round it, if you want to promote a professional image to your prospects.

The question is why pay a designer hundreds of dollars time and time again, when you can use a set of templates and action scripts (the same as most designers do!) to do the job for you?

Imagine, for one single investment, you can create endless product graphics by using these pre-made templates over and over and NEVER have to pay a graphic designer again – ever!

These Photoshop Action Scripts are available for immediate download!
http://photoshopactionscripts.com

You can also download Photoshop for FREE (30-day trial) from
http://www.adobe.com/downloads

All the best,
Chris

P.S. - I use these Photoshop Action Scripts myself and they are of outstanding quality! They create artwork in full (print-ready) 300dpi quality so they are an excellent time-saver not only for online work but also for your offline printed materials. Download your own set now!